Dear {first name},

Thank you for having your {car detailed (previous service provided)} by our company. As a valued customer, I just wanted to write and give advanced notice of a fabulous new service we’re getting ready to offer.

Now you can also get your {dents and dings removed} by the same people you trust to {keep your car looking shiny and new}. But this isn’t just any {dent removal} service. You can actually {have the dents and dings erased from your car} without {painting}.

And the results are absolutely amazing!

But the best part is that it costs about {1/8} what a {body shop} would charge you...

This revolutionary new service uses {a remarkable new suction system (explain how this is an advancement)} to save you money and produce incredible results.

So if you have any {scratches, dings or dents (the problem your new service is solving)} - we can help. What’s more, since you are one of our best customers I’d to make you a special offer.

Here’s the deal: Before we start advertising and promoting this new service we want to get your feedback. That’s why we’ll give you a full {50%} discount off the introductory price we’ll be offering in a few weeks for this new service.

But there is one catch, and that is you’ve got to give us your comments about the results you received from this new service. I think you’ll agree this is a fair request for having this service done at half price.

And there’s something else. We absolutely guarantee the results. If you are not 100% satisfied and positively delighted with what the {name of service} does for your {car} then I’ll give you a full refund right there on the spot.

With this powerful guarantee you’ve got absolutely nothing to lose. So call us right away to schedule an appointment before all our available slots are filled.

Best regards,

{Your name}